Meet the Operators
Ethan Gegg
Founder & CEO
Operator behind the content engine. Five-plus years building authority brands, producing short-form video, and turning attention into pipeline. He has grown channels from zero and reverse-engineered what actually drives inbound. Now he points that system at real estate, so agents get warm leads who already trust them instead of renting cold ones.
Justine
Co-Founder & Head of Operations
Runs operations and strategy. She turns scattered ideas into positioning, storytelling, and repeatable systems that build authority at scale. She owns the engine that keeps content shipping and leads flowing, so every agent we work with stays the obvious name in their market without lifting the load themselves.